3 Comments
Oct 5, 2023Liked by Andrew Skotzko

To be sure I understand the distinction here: could "listening" be stated as having no real agenda, and whatever comes up, comes up. While "discovery" is listening with an agenda towards a specific outcome (e.g. figuring out some new product or feature to build) - which is how we make progress. Do I have that right?

Expand full comment
author
Oct 5, 2023·edited Oct 5, 2023Author

Great question, thanks for bringing that up Joshua. I would say both have an agenda, but they are different agendas.

The way you stated discovery is spot on: listening (and asking) aimed at a specific outcome. Hopefully that's a product outcome (valuable shift in behavior) rather than just features. These outcomes likely change on a quarterly cadence. We're also exploring what is currently blocking us from achieving them, which is very fluid and could be evolving very fast.

The listening agenda is more consistent and monitoring oriented, rather than pursuing a specific outcome. Are things okay? Are customers having a good experience? Are new issues arising that weren't on our radar, especially if they're outside of our current focus?

Both hold space for the unexpected, but I would say listening is more reactive and discovery is more proactive.

Expand full comment

Appreciate the clarification on that subtle but important distinction.

Expand full comment