What is "strategy"?

Strategy is a force multiplier

Many teams, wanting to be agile, are trying to ship things quickly and stay nimble. They put off product strategy, and count on being able to respond to the market.

Responsiveness is a good intention. It can also be shortsighted. Sometimes these teams are punting on strategic thinking and just reacting to the market.

As we covered the other day, everyone feels that they need more resources.

Here's the thing: strategy is a force multiplier.

The heart of strategy is focus. By choosing and clearly articulating a focus, a good strategy multiplies the impact of whatever resources you *do* have in order to break through in a crowded, noisy world.

You have no resources to waste. You must get maximum impact out of the resources you do have. This is why spending the time to develop a strategy is worth it.

Takeaway? If you’re resource constrained, strategy is more important, not less.

Follow up post: Defining “strategy”